So - we had a lot of feedback after launching our report yesterday! I'd love to link to all the coverage the report enjoyed, but there's too much to do it justice. But it's probably worth talking about a couple of common themes that have emerged
It's no surprise that so much commentary focused on the fact that a mere .15% of freemium game players in the month contributed over 50% of all in-app revenues. But it is a little disappointing that some seemed to see this as a sign of failure for the freemium model. We think this is far from the case. A couple of obvious points are worth repeating:
We're delighted to announce the availability of our first report into the mobile games industry, which is available for download right here
It's a comprehensive look at 'a month in the life' of freemium games, revealing some interesting facts and some pertinent questions.
Were you aware, for example, that a mere 0.15% of players in any given month contribute over 50% of total revenues. For a game with MAU of 100,000, that's only 150 people. You could take them all out to dinner to say thanks! In addition to coverage of just who pays what, we also take…
Learn how to drive in-app revenues to new heights with free Swrve training sessions in our office in San Francisco
This GDC we’re giving something back to our loyal Swrve customers!
On Tuesday 18th March we’re hosting hands-on Swrve workshops during which we’ll share best practices for:
Our latest 20 minute webinar takes a quick look at joined up campaigns - incorporating in-app and push messages - can help drive your mobile app business.
Here at Swrve we’re seeing dashboards light up with amazing results from In-App Campaigns. We have examples of how a simple campaign can increase conversions by up to 30%, accounting for thousands of dollars of extra revenue in a matter of days.
Not only that, for users who see an in-app message, session counts are up and re-engagement figures are increased. When you show your users that you’re paying attention to what they’re doing in your app, when you make them a relevant offer, they’re much more likely to engage and monetize.
And the good news is, creating an in-app campaign in your dashboard just got easier. You asked us to make this powerful tool…
Coverage of our ongoing work with zeebox is a timely reminder that when it comes to mobile apps, it's not simply about testing, optimizing and building campaigns that lead to short-term revenue. Dependent on what matters to your business, there can be any number of specific user actions you want to influence.
zeebox are an obvious case in point. The app itself does not - unless things have changed since the last time I looked - support in-app purchases or any form of direct revenue generation. So not only would it be unwise to optimize for revenue - it would be impossible. What zeebox are interested…
There’s always a tension between the accumulated knowledge or ‘corporate wisdom’ within any organization and the ‘data-driven’ testing culture. At it’s worst the former simply over-rides or refutes the need for the latter: you have a business driven by the HiPPO, or ‘highest paid person’s opinion’.
Of course many organizations are full of smart people with wide-ranging experience who collectively bring a huge amount to the table when it comes to navigating your business challenges. But the smartest are willing to allow data to challenge their preconceptions - and more importantly open to changing how they operate on the back of test results. They are willing to ‘let go’.
I know we link to Avinash Kaushik pretty much every time he writes anything, but this summary on building a data driven culture is too good to ignore.
After a moment of discomfort while we recognize and acknowledge the squirrel in all of us (let's be honest, nobody is 100% ninja), you can move on to a wholehearted appreciation of the good stuff. Conveniently the killer conclusion is right there at the top of the piece:
First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact…