Getting personalization right means more than adding ‘Hi {first.name}’ to the start of every message. To be truly personal today, brands need to deliver content that will resonate with users at the individual level, targeted and triggered using dynamic content.
At Swrve we know the importance of being truly personal and contextual across channels, which is why we’re proud to announce a fully functional integration with cloud-based image personalization platform, Movable Ink.
Movable Ink offers digital marketers a way to create compelling visual experiences by activating any data into real-time personalized content in any customer touchpoint.
Together, Swrve and Movable Ink allow brands to leverage real-time personalization in their mobile messaging. Movable Ink’s ability to generate personalized content, combined with Swrve’s powerful targeting and triggering capabilities, means every message is uniquely personalized and contextually relevant to every customer, every time.
Highlights of this integration include:
- Easily leverage rich, personalized visual content across your mobile messaging to create customer experiences that are personalized and contextually relevant to each user.
- Display and trigger relevant messages to customers according to their real-time behaviors and attributes to drive engagement, increase revenue, and deepen relationships.
- Use Swrve’s dynamic user properties with Movable Ink’s query parameters to personalize images in your push notifications and transform your campaigns into highly personalized experiences for each customer.
For more information on this integration, please reach out to your CSM. To learn more about Swrve and our integration framework, talk to one of our experts here.
