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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Product Update: Embedded Experiences
Product

Product Update: Embedded Experiences

Customer experience is everything.  Mobile is the ‘always on’ channel. It’s the easiest, quickest wa...

John McGrath 26 February 2021
Swrve Complies with IDFA and App Tracking Transparency
Industry Thoughts

Swrve Complies with IDFA and App Tracking Transparency

Facebook has started testing notifications to users about Apple’s privacy changes. Investors fear that the changes App...

Ellen Flynn 18 February 2021
The State of Retail 2021—Responding to 2020
Industry Thoughts

The State of Retail 2021—Responding to 2020

A lot changed in 2020, you don’t need this blog to tell you that. Among the many (many) things that changed, was the ...

Ellen Flynn 04 February 2021
Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users
Marketing

Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users

Engagement and retention on mobile is harder than ever. The average mobile user has 35 apps installed on their mobile p...

Ellen Flynn 01 December 2020
Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming
Marketing

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Conventional pay TV continues to decline. Every month, half a million US consumers abandon traditional paid TV bundles in fa...

Ellen Flynn 26 November 2020
How Sustainable are your Holiday Campaigns?
Marketing

How Sustainable are your Holiday Campaigns?

As the holiday season approaches, here at Swrve we’ve been thinking about the traditional holiday and Black Friday mar...

Ellen Flynn 23 November 2020
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