[ Swrve News ]
Advice, opinion, and mobile marketing expertise from the team at Swrve
In case you missed it - our CEO Hugh Reynolds on analytics in VentureBeat. What it does, what it doesn't do, and ho...
Got 23 minutes to spare? Get the lowdown on Day 1 Retention: why it matters, how to measure it, and five quick tips to get y...
Getting user experience right is the difference between success and failure in the mobile app universe, and A/B testing is t...
AllThingsD coverage of the Swrve Fraud Filter - which for the first time enables mobile app managers to get an accurate...
Our latest webinar answers the question you've all be asking: What is In-App Marketing?
We’ve read a couple of great articles on the subject of King’s smash hit Candy Crush Saga® recently. We&rsqu...