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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

To Maximize Mobile Monetization - Act Early!
Industry Thoughts

To Maximize Mobile Monetization - Act Early!

As usual there are many fascinating facts included in our latest research, this time covering new players in freemium mobile...

The Team at Swrve 14 April 2014
The April 2014 New Players Report
Tools

The April 2014 New Players Report

In our latest report, we present retention and spending patterns derived from data on the first 90 days of life of free...

The Team at Swrve 10 April 2014
Industry Thoughts

More A/B Testing In Action at Zeebox

Like me you're probably convinced that 'pop out' side menus on mobile are the way to go. Could there be a better...

The Team at Swrve 09 April 2014
Product

Swrve Release 66 is live!

This new release makes it easier than ever before to add apps to the Swrve ecosystem, and delivers further improvements to t...

Lucy O'Dwyer 01 April 2014
5 Ways To Figure Out What To A/B Test
Industry Thoughts

5 Ways To Figure Out What To A/B Test

Most of us working in the digital world are already more than familiar with the benefits of A/B testing. Time after time, we...

The Team at Swrve 30 March 2014
Industry Thoughts

The Time Critical Nature Of Second Purchases

Most of us are aware of the importance and significance of a first purchase in mobile apps. That transition from 'non pa...

The Team at Swrve 20 March 2014
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