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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Hold-Out Groups And UpLift: More On UX In Swrve
Industry Thoughts

Hold-Out Groups And UpLift: More On UX In Swrve

One question we encourage our customers to ask is: “is it worth actually running this offer at all?”. Marketers ...

Kathryn Parkes 26 November 2014
Mobile Analytics Is Dead (And Here’s Why)
Industry Thoughts

Mobile Analytics Is Dead (And Here’s Why)

First a confession: I accept that my choice of title may seem a little inflammatory! But in my defence, I firmly believe tha...

The Team at Swrve 24 November 2014
Swrve Webinar: 5 Key Trends for 2015
Webinars

Swrve Webinar: 5 Key Trends for 2015

In case you missed our webinar yesterday - here it is in all its glory! We take a look at key trends for the mobile app worl...

The Team at Swrve 21 November 2014
Personalization In Action In Google Now
Industry Thoughts

Personalization In Action In Google Now

Smart mobile marketing isn't solely about what we normally think of as 'campaigns' - push notifications or in-ap...

The Team at Swrve 18 November 2014
On Being Open vs. Closed
Industry Thoughts

On Being Open vs. Closed

We’re hugely excited to have announced the Swrve Open Platform last week at the Open Mobile Summit in S an Francisco. ...

The Team at Swrve 18 November 2014
Surfacing ROI In Swrve
Industry Thoughts

Surfacing ROI In Swrve

One of the key ways in which Swrve differs from many of our competitors is in our desire to not simply measure numbers, but ...

The Team at Swrve 11 November 2014
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