Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

For Mobile A/B Testing Success: Hypothesis First, Test Second!

Industry Thoughts

For Mobile A/B Testing Success: Hypothesis First, Test Second!

I have two teenage children (thanks in advance for your good wishes). Every evening when I come in from work, the first orde...

Lucy O'Dwyer 03 February 2015

It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?

It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?

In the 1993 film, Groundhog Day, the protagonist (played by Bill Murray) is forced to relive a single day in his life over a...

Steve Gershik 02 February 2015

Be Prepared for Re-Engagement

Industry Thoughts

Be Prepared for Re-Engagement

A blog was recently published outlining the hierarchy of metrics that Pinterest track for monitoring growth. Two particular ...

Darragh Smyth 30 January 2015

How Mobile Changes Business - In More Ways Than One

Industry Thoughts

How Mobile Changes Business - In More Ways Than One

I was intrigued by this piece from Gigaom focused on the ultra competitive world of hotel booking apps. The huge opportunity...

The Team at Swrve 28 January 2015

Following Swrve In Action- FatFish Games Part 2

Industry Thoughts

Following Swrve In Action- FatFish Games Part 2

A month ago we spoke to David Lane of Fat Fish Games as the first part of an ongoing series looking at the evolution of a mo...

The Team at Swrve 27 January 2015

Does Your Predictive Analytics Need A Lift?

Industry Thoughts

Does Your Predictive Analytics Need A Lift?

You’ll probably already be familiar with the term predictive analytics (you are reading this blog after all), but just...

Steven Collins 26 January 2015

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