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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Mobile Marketing In Low Connectivity Environments
Industry Thoughts

Mobile Marketing In Low Connectivity Environments

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of...

Steven Collins 09 April 2015
Where Mobile Analytics Ends - And Mobile Marketing Begins
Industry Thoughts

Where Mobile Analytics Ends - And Mobile Marketing Begins

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and amusem...

Lucy O'Dwyer 03 April 2015
The Physics of App Friction
Product

The Physics of App Friction

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for games an...

Steven Collins 30 March 2015
A ‘Nicer’ Way To Deliver Alerts
Industry Thoughts

A ‘Nicer’ Way To Deliver Alerts

Omni-channel marketing isn't all about selling. In many cases the opportunities that arise from a tighter integration of...

The Team at Swrve 23 March 2015
Why Mobile Retention Is The Only Game In Town
Industry Thoughts

Why Mobile Retention Is The Only Game In Town

The concept known as the golden hammer is an over-reliance on a familiar tool; as Maslow (he of ‘p...

The Team at Swrve 19 March 2015
It’s Time To Join The Swrve University!

It’s Time To Join The Swrve University!

A vendor neutral program for future mobile marketing ninjas!

The Team at Swrve 19 March 2015
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