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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Marketing On The Move
Industry Thoughts

Marketing On The Move

Let’s talk about a device most adults own and use every day. It’s connected to the world around them, it (usuall...

The Team at Swrve 30 April 2015
Agile In-App Marketing: Without the “D’oh!”
Product

Agile In-App Marketing: Without the “D’oh!”

When did you ever jump into the bath without first testing the water with a presumably slightly expendable toe? Probably som...

Steven Collins 29 April 2015
Segmentation: The True Power Behind Mobile Marketing
Marketing

Segmentation: The True Power Behind Mobile Marketing

Marketers love to do things. And they love to do LOTS of things too. Like sending millions of messages to their user base in...

The Team at Swrve 27 April 2015
Introducing Apple Watch Support On Swrve
Product

Introducing Apple Watch Support On Swrve

We're delighted to announce Swrve as the world's first marketing automation platform to support the Apple Watch! Ob...

The Team at Swrve 20 April 2015
What if you could increase your Push-addressable audience?
Industry Thoughts

What if you could increase your Push-addressable audience?

In 2009 the makers of apps figured that sending Push Notifications was a neat trick for luring people back to your App. Earl...

The Team at Swrve 16 April 2015
In-App Messages: Why Sending Them Is Only Half The Story
Industry Thoughts

In-App Messages: Why Sending Them Is Only Half The Story

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was te...

The Team at Swrve 09 April 2015
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