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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Webhooks as building blocks of Marketing Automation
Product

Webhooks as building blocks of Marketing Automation

There’s a huge number of platforms and APIs out there to help a mobile marketer build great experiences for their user...

Steven Collins 29 May 2015
Why Mobile Location Is The Next Big Thing
Industry Thoughts

Why Mobile Location Is The Next Big Thing

When you think about it, it sounds obvious. But the fact that the mobile is always with us, the fact that effectively it loc...

Darragh Smyth 26 May 2015
Bad News: Your Mobile Business Is The Wrong Way Round. Here’s How To Fix It
Industry Thoughts

Bad News: Your Mobile Business Is The Wrong Way Round. Here’s How To Fix It

One of the questions I frequently hear asked is 'why now?' In other words: 'Sure, I get that this stuff matter...

The Team at Swrve 20 May 2015
Apple Watch - It’s Time For Testing
Industry Thoughts

Apple Watch - It’s Time For Testing

I was at first alarmed to read Craig Palli of Fiksu’s thoughts on the Apple Watch. You can’t blame me for a mome...

Steve Gershik 14 May 2015
The Wall Street Journal And Whales
Industry Thoughts

The Wall Street Journal And Whales

Always nice to be referenced in the Wall Street Journal - and particularly in this excellent article on the changing face of...

The Team at Swrve 11 May 2015
Swrve Webhooks: Use App Data to Trigger SMS, Email, and Online Campaigns
Product

Swrve Webhooks: Use App Data to Trigger SMS, Email, and Online Campaigns

We’re delighted to announce our new Webhooks support! Swrve is now the only mobile marketing automation platform to s...

The Team at Swrve 07 May 2015
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