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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Personalizing The Mobile Experience - Theory And Practice
Industry Thoughts

Personalizing The Mobile Experience - Theory And Practice

Most marketers would swiftly agree with the idea that a personalized experience - campaigns or content delivered to users ba...

The Team at Swrve 13 August 2015
I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!
Industry Thoughts

I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!

If you want to understand how to make money on mobile, the single best piece of advice has remained the same for the past th...

The Team at Swrve 05 August 2015
How Mobile Will Change Banking And Finance (More Than You Think)
Industry Thoughts

How Mobile Will Change Banking And Finance (More Than You Think)

Most of us now ‘bank’ on our mobile. But when we say that, we really mean that we use our smartphones (or tablet...

The Team at Swrve 04 August 2015
Will Messaging Replace Email On Mobile? Yes (and No)
Industry Thoughts

Will Messaging Replace Email On Mobile? Yes (and No)

On an MMA webinar I co-presented on Tuesday, one fascinating question at the end of the session related to the current popul...

The Team at Swrve 30 July 2015
Why User Experience Really (Really) Matters On Mobile
Industry Thoughts

Why User Experience Really (Really) Matters On Mobile

It’s not exactly news that usability matters. In fact ‘user experience’ is often the difference between su...

The Team at Swrve 22 July 2015
The Transition From “Mobile Last” to “Mobile Leader”
Industry Thoughts

The Transition From “Mobile Last” to “Mobile Leader”

Using mobile technology to improve the customer experience is how big businesses will survive and succeed in the next few ye...

The Team at Swrve 21 July 2015
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