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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Do You Regret Your Predictions?
Industry Thoughts

Do You Regret Your Predictions?

I’ve talked in previous blog posts about our predictive suite, which enables you to take advantage of what you know ab...

Steve Collins 22 October 2015
A Campaign Of One
Industry Thoughts

A Campaign Of One

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile… ...

Barry Nolan 08 October 2015
Why There’s No “Safe Harbour” When It Comes To European Data
Industry Thoughts

Why There’s No “Safe Harbour” When It Comes To European Data

Update: As anticipated, the European Court of Justice has ruled that the Safe Harbour framework is no longer valid. It's...

The Team at Swrve 30 September 2015
What Ad-Blocking On iOS 9 Means For The Publishing Industry
Industry Thoughts

What Ad-Blocking On iOS 9 Means For The Publishing Industry

There was much speculation ahead of the iOS9 launch around how popular ‘ad blocking’ apps for Safari would be wi...

The Team at Swrve 28 September 2015
How ‘Phased Onboarding” Can Help Deliver Mobile App Success
Marketing

How ‘Phased Onboarding” Can Help Deliver Mobile App Success

It won't shock anyone to learn that there's an issue with the 'stickiness' of mobile apps. Something in the ...

The Team at Swrve 23 September 2015
Lifecycle Management - The Best Way To Grow Your Mobile Business
Industry Thoughts

Lifecycle Management - The Best Way To Grow Your Mobile Business

Our industry uses many measures to track the success of apps. Total users, monthly active users (MAU), daily active users (D...

Barry Nolan 17 September 2015
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