Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

When is data personal (part 1)

When is data personal (part 1)

We’re hearing a lot about personal data in recent times, in particular in the context of the recent demise of Safe Har...

The Team at Swrve 24 February 2016

The End of the Saga - Mobile Web vs. Native App

Industry Thoughts

The End of the Saga - Mobile Web vs. Native App

No disrespect to those who are still struggling with this decision, but if the question of whether your mobile strategy shou...

The Team at Swrve 15 February 2016

Making Sense Of Marketing Tech

Industry Thoughts

Making Sense Of Marketing Tech

A great article in Direct Marketing hits several nails very firmly on the head, and in the process effectively articulates w...

The Team at Swrve 11 February 2016

When It Comes To Mobile Strategy, It’s Time To “Parse” For Thought

Industry Thoughts

When It Comes To Mobile Strategy, It’s Time To “Parse” For Thought

The Parse announcement this week that they're shutting down their service got me thinking about the 'mobile mat...

The Team at Swrve 05 February 2016

How (not) To Lose 25% Of Your Users In One Moment

Industry Thoughts

How (not) To Lose 25% Of Your Users In One Moment

The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve ...

Barry Nolan 05 February 2016

Why “The End Of Segmentation” Is Big News In 2016

Industry Thoughts

Why “The End Of Segmentation” Is Big News In 2016

This set of predictions for 2016, collected in Inc., is interesting for a number of reasons - and not just because they fit ...

The Team at Swrve 01 February 2016

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