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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Yelp, Pinterest And The Move To Mobile Apps
Industry Thoughts

Yelp, Pinterest And The Move To Mobile Apps

Jeremy Stoppelman, CEO of Yelp, always has a bunch of interesting things to say on their earnings calls. One thing in Jeremy...

The Team at Swrve 08 April 2016
Mobile Game Monetization - Still All About The Big Spenders
Industry Thoughts

Mobile Game Monetization - Still All About The Big Spenders

Our latest report on monetization in mobile games was released yesterday. And always, it makes for some interesting reading....

The Team at Swrve 25 March 2016
How to run A/B Tests that matter
Industry Thoughts

How to run A/B Tests that matter

You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive resul...

The Team at Swrve 23 March 2016
5 Things I Learned At Mobile Moments
Industry Thoughts

5 Things I Learned At Mobile Moments

Last week I was lucky enough to attend and speak at Mobile Moments in London. The event brought together mobile practitioner...

The Team at Swrve 16 March 2016
Permission and Trust for the Mobile Marketer
Industry Thoughts

Permission and Trust for the Mobile Marketer

Seth Godin proposes a really interesting hierarchy of the permissions a brand can have from a consumer. Permission to talk t...

The Team at Swrve 04 March 2016
In-App Mobile Campaigns: Getting The Timing Right
Industry Thoughts

In-App Mobile Campaigns: Getting The Timing Right

In-app campaigns are extremely powerful. When targeted to relevant audience, they are a great way to deliver the right messa...

The Team at Swrve 01 March 2016
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