Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Chatbots - The Future Of Mobile Interaction?

Industry Thoughts

Chatbots - The Future Of Mobile Interaction?

Those of us keeping our eyes on the mobile landscape are hearing more and more about ‘chatbots’. But what are th...

The Team at Swrve 12 May 2016

Is Plastiq unbundling and repackaging the mobile banking experience?

Is Plastiq unbundling and repackaging the mobile banking experience?

It’s not for me to predict whether Plastiq is likely to be a success or not. The idea certainly has some merit, but wh...

The Team at Swrve 29 April 2016

The Right Way to Ask for Permissions on Android

The Right Way to Ask for Permissions on Android

When it comes to building a native mobile app, there are a lot of considerations to be made. Here’s one - depending on...

The Team at Swrve 29 April 2016

Amplify your Mobile Marketing Strategy

Amplify your Mobile Marketing Strategy

Experienced mobile marketers know that data and analytics are foundational elements of mobile marketing strategies, from tar...

The Team at Swrve 18 April 2016

Industry Thoughts

Why measuring ROI on Mobile App budgets is a must for all modern marketers

If you have a mobile app - which you likely have if you’re in a customer facing business - then you need a mobile app ...

The Team at Swrve 12 April 2016

Gamification as a Strategy for your Mobile App

Gamification as a Strategy for your Mobile App

Considering that it was gamers who first succeeded in monetizing mobile apps, it’s no surprise that over the past few ...

The Team at Swrve 09 April 2016

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