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It’s one thing to be able to send targeted, personalized and triggered in-app messages and campaigns. But it’s q...

The best feeling in this business is seeing customers really driving the numbers that matter on mobile. So we were delighted...

Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in ...

Customers are becoming used to seamless and simple interactions on mobile. They expect to get what they are looking for at t...

Personalization gives the marketer more power than ever before to succeed at what they ultimately want to do - create long-t...

Mobile, and the mobile app, has made a sizable impression on many industries, but perhaps none more so than travel. At the m...

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