Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Changes to Apple’s Subscription Model - Part 2: 9 Ways to Profit from Apple’s Subscription Changes

In the previous post we explained the changes to Apple’s subscription model. In this post we’ll take a look at h...

Barry Nolan 03 October 2016

The Mobile Strategy Trilogy

Brand marketer: “We definitely need a mobile strategy for our brand” CMO: “Of course we want a mobile str...

The Team at Swrve 29 September 2016

Changes to Apple’s Subscription Model - Part 1: The 6 Major Changes

If you look at the 20 top grossing iPhone apps you will notice that all of them are free to download, and all of them (that ...

Barry Nolan 27 September 2016

How to Engage Millennials on Mobile (Not Just Kittens and Corgis)

Industry Thoughts

How to Engage Millennials on Mobile (Not Just Kittens and Corgis)

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; yo...

The Team at Swrve 22 September 2016

The Ideal Approach to Mobile Marketing? Become Your Customer

The Ideal Approach to Mobile Marketing? Become Your Customer

What’s the best way to approach mobile marketing? The answer is simple: put yourself in a customer’s shoes. Bef...

The Team at Swrve 16 September 2016

Maximizing Push Notification Opt-In Rates: A Swrve Success Video

Industry Thoughts

Maximizing Push Notification Opt-In Rates: A Swrve Success Video

Push notifications - when used in the right way - are a key weapon when it comes to maximizing user engagement on mobile. Un...

The Team at Swrve 07 September 2016

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