Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Industry Thoughts

Swrve Mobile App Index - Benchmark Reports for Mobile App Performance

We check our smartphones 150 times a day, 10 times an hour, and once every 6 minutes. The stats are remarkable, but not surp...

The Team at Swrve 01 November 2016

Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’

Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’

Mobile has very quickly become the dominant platform for media and publishing. Our desire for constant content, and our magn...

The Team at Swrve 28 October 2016

Bank Branch Closures - Mobile Transformation Is On

Industry Thoughts

Bank Branch Closures - Mobile Transformation Is On

The branch is dead: in the past week, several national banks in the U.S. announced plans to close thousands of regional bran...

The Team at Swrve 28 October 2016

Deep Linking - The Secret Weapon Of Mobile Marketing

Marketers spend a lot of time refining and testing certain things. The content of a specific push campaign, for example, or ...

The Team at Swrve 27 October 2016

Solving Cart Abandonment on Mobile

Industry Thoughts

Solving Cart Abandonment on Mobile

Another fun night browsing on my smartphone… 20% off lava lamps, ooh (Click item) Looks great, will go so well with ...

The Team at Swrve 25 October 2016

The True Value of A/B testing is “D”: Data-Driven Optimization

As marketers delve deeper into mobile marketing realm, one that’s filled with high expectations and equally high level...

The Team at Swrve 19 October 2016

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