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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important
Industry Thoughts

Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important

In the early days of the Internet, many companies asked this common question: 'Do we really need a website?' And un...

The Team at Swrve 05 December 2016
Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)
Industry Thoughts

Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)

I use the words ‘maximize’, ‘increase’ and ‘grow’ far too many times a day. The “b...

The Team at Swrve 30 November 2016
Is Your App Prepared For The Holiday Season?
Marketing

Is Your App Prepared For The Holiday Season?

Over the holidays, it's a good idea to clean up your messy house before inviting family and friends to visit. Fix the do...

The Team at Swrve 25 November 2016
5 Things Enterprise Apps Can Learn From Gaming
Industry Thoughts

5 Things Enterprise Apps Can Learn From Gaming

It has been observed that games bravely go where other software will go in about two or three years time. This especially ho...

The Team at Swrve 24 November 2016
What Have Mobile Marketers Learned Since the 2016 Elections?
Marketing

What Have Mobile Marketers Learned Since the 2016 Elections?

U.S. political pollsters predicted one outcome, yet voters decided something else. Over the last few weeks, since the late h...

The Team at Swrve 23 November 2016
Digital Assistants - The Move from Marketing to Service Provision on Mobile
Industry Thoughts

Digital Assistants - The Move from Marketing to Service Provision on Mobile

Mobile is far more personal, contextual and potentially intrusive than print, radio, television and desktop ever have b...

The Team at Swrve 22 November 2016