Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

On Mobile - Adam Warburton (Travelex)

Industry Thoughts

On Mobile - Adam Warburton (Travelex)

On Mobile by Swrve is a series of interviews with mobile leaders from across the world. In the second part of this series I ...

The Team at Swrve 04 January 2017

How Amazon Go’s pilot store changes retailing consumer behaviors and the power of mobile

Industry Thoughts

How Amazon Go’s pilot store changes retailing consumer behaviors and the power of mobile

It's been called a game-changer. The new face of retail. A paradigm-shifter of a store. Too good to be true. It's t...

The Team at Swrve 19 December 2016

Blog Highlights of 2016

Industry Thoughts

Blog Highlights of 2016

It’s easy to miss the useful articles amongst the deluge of content that is hurled at us. That’s why we thought ...

The Team at Swrve 16 December 2016

Industry Thoughts

On Mobile - James Lodge (Fetch)

On Mobile, by Swrve, is a series of interviews with mobile leaders from across the world. In the first of this series I...

The Team at Swrve 15 December 2016

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing

In the film What Women Want, advertising executive Nick Marshall (Mel Gibson) is suddenly able to hear women’s mo...

The Team at Swrve 14 December 2016

It’s A Date: Mobile Marketing In The Real World

It’s A Date: Mobile Marketing In The Real World

You can learn a lot about someone from how they behave in the mobile app. Segmentation based on previous behavior in the app...

The Team at Swrve 06 December 2016

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