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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Four Ways Mobile Is Changing Marketing (Video)
Video

Four Ways Mobile Is Changing Marketing (Video)

Swrve’s very own boffin/evangelist/soothsayer, Barry Nolan, talks us through the four ways in which mobile marketing i...

The Team at Swrve 18 January 2017
A 2017 Mobile Marketing Goal? Embrace the Lessons & Learnings from Your 2016 Holiday Campaigns
Marketing

A 2017 Mobile Marketing Goal? Embrace the Lessons & Learnings from Your 2016 Holiday Campaigns

As mobile marketers fine-tune their strategies and campaigns for 2017, one of the best pieces of advice I can offer is to em...

The Team at Swrve 16 January 2017
Dynamic Apps: Serving Smarter Experiences on Mobile
Industry Thoughts

Dynamic Apps: Serving Smarter Experiences on Mobile

Everyone and their dog has some kind of prediction about the future of apps: the demise of apps, no wait, the continued rise...

The Team at Swrve 13 January 2017
Localization: How To Drive Engagement By Speaking Your Customer’s Language (Video)
Successes

Localization: How To Drive Engagement By Speaking Your Customer’s Language (Video)

Localization, in this case, is the act of delivering mobile campaigns like Push Notifications or In-App Messages in the nati...

The Team at Swrve 10 January 2017
Machine Learning: Making Choice Simple On Mobile
Industry Thoughts

Machine Learning: Making Choice Simple On Mobile

I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked ligh...

The Team at Swrve 09 January 2017
The Sweet Spot of Mobile
Marketing

The Sweet Spot of Mobile

Mobile is hot. Mobile is everywhere. To postulate that consumers have embraced mobile as their primary communications and co...

The Team at Swrve 05 January 2017
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