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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

As the Retail Landscape Undergoes a Transformation, Mobile Becomes More Critical
Marketing

As the Retail Landscape Undergoes a Transformation, Mobile Becomes More Critical

I live near an outlet mall, and while I don’t spend much time there, I've noticed some changes. First, there&rsquo...

The Team at Swrve 01 February 2017
The One Number That Will Cure Your Acquisition Addiction
Industry Thoughts

The One Number That Will Cure Your Acquisition Addiction

Marketers love acquisition. It’s fun, it’s easy to measure, and the benefits are obvious. I mean, more users - r...

The Team at Swrve 31 January 2017
How to Take Advantage of the App Store’s Review Policy Changes
Marketing

How to Take Advantage of the App Store’s Review Policy Changes

We all want to be liked; we all want our love to be returned; we all want what we’ve worked hard at to be valued and r...

The Team at Swrve 30 January 2017
Anticipating Needs of Users & Interacting in the Moment (Video)
Video

Anticipating Needs of Users & Interacting in the Moment (Video)

In this extract of Barry Nolan’s ‘Mobile Moments’ presentation, he talks us through the movement towards a...

The Team at Swrve 25 January 2017
Three Businesses Into One - Swrve Completes Integration Of Two Acquired Companies

Three Businesses Into One - Swrve Completes Integration Of Two Acquired Companies

2016 was another strong year for Swrve. Over the course of twelve months, we doubled our monthly recurring revenues (CMRR), ...

The Team at Swrve 25 January 2017
Conversion: How to Make Money on Mobile (Video)
Video

Conversion: How to Make Money on Mobile (Video)

Conversion on mobile, the process of turning browsers of your app into users who spend real money, is a key metric that you ...

The Team at Swrve 20 January 2017
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