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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Do Not Be Scared Or Confused By Automation!
Industry Thoughts

Do Not Be Scared Or Confused By Automation!

Marketers have a habit of using words that give the illusion of being sophisticated and succinct. The trouble is that when e...

The Team at Swrve 14 March 2017
What We Learned At Mobile World Congress 2017
Industry Thoughts

What We Learned At Mobile World Congress 2017

Another year, another action-packed Mobile World Congress in Barcelona. Swrve’s presence was bigger and better than ev...

The Team at Swrve 09 March 2017
5 Key Tips For Collecting App Feedback
Marketing

Five Key Tips For Collecting Accurate App Feedback

It has never been easier, quicker, or more effective to find out what your customers think about you. For that we have mobil...

The Team at Swrve 08 March 2017
On Mobile: Philippe Meriaux, COO, happn (Interview)
Industry Thoughts

On Mobile: Philippe Meriaux, COO, happn (Interview)

Continuing Swrve’s On Mobile series, we spoke to Philippe Meriaux, COO of happn, one of the world’s leading dati...

The Team at Swrve 28 February 2017
Service Messages Move Beyond Emergencies to Everyday, In-The-Moment Interactions
Marketing

Service Messages Move Beyond Emergencies to Everyday, In-The-Moment Interactions

A few weeks ago in my doctor's office waiting room, five cellphones went off within seconds of each other with the same ...

The Team at Swrve 27 February 2017
The Ultimate Guide To Optimizing First-Time User Experience On Mobile
Industry Thoughts

The Ultimate Guide To Optimizing First-Time User Experience On Mobile

The first five minutes on mobile, and particularly the mobile app, are absolutely essential. If you doubt that in any way, c...

The Team at Swrve 24 February 2017
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