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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Does DAU Matter?
Industry Thoughts

Does DAU Matter?

What’s the most important number for your mobile business? Or to put it another way, what’s the number you check...

The Team at Swrve 14 April 2017
5 Ways To Make In-App Campaigns Work Harder For Your Business
Marketing

5 Ways To Make In-App Campaigns Work Harder For Your Business

Delivering dynamic in-app messages is a simple and smart way to improve the metrics that matter to your mobile business. In ...

The Team at Swrve 31 March 2017
Mobile App Or Mobile Internet? Which Is Best For My Business?
Industry Thoughts

Mobile App Or Mobile Internet? Which Is Best For My Business?

One perk of the job in Swrve is spending a lot of time working with mobile businesses - or businesses moving to mobile - on ...

The Team at Swrve 30 March 2017
Understanding Different User States In Relation To Retention
Marketing

Understanding Different User States In Relation To Retention

The retention rate for mobile apps - that old chestnut - is always on our minds. And so it should be! Cost per install (CPI)...

The Team at Swrve 28 March 2017
How To Nudge Your Mobile Users
Marketing

How To Nudge Your Mobile Users

A simple ‘nudge’ message sent to a user at a strategic time, serving as a reminder or a positive reinforcement, ...

The Team at Swrve 24 March 2017
Personalization on Mobile
Industry Thoughts

Personalization On Mobile: A Beginner’s Guide

Sometimes it’s hard to believe that the smartphone is - give or take - a mere 10 years old. So embedded has the modern...

The Team at Swrve 21 March 2017
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