MessageGears acquires mobile app marketing leader Swrve
Hit enter to search or ESC to close
Swrve Shape
Banner

Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

The Right Way To Send Push Notifications
Industry Thoughts

The Right Way To Send Push Notifications

Last week I wrote about the need to be skeptical about some of the wilder claims concerning success in push campaigns. You k...

The Team at Swrve 25 May 2017
Why Everything You Know About Push Notifications Is Wrong: And The One Metric You Need To Forget
Marketing

Why Everything You Know About Push Notifications Is Wrong: And The One Metric You Need To Forget

Push Notifications - A Short History It may come as a surprise to some that the push notification as we know it has existed...

The Team at Swrve 19 May 2017
Abandoned Cart on Mobile
Marketing

Abandoned Carts On Mobile

Any retailer - and for the purposes of this article we can define a retailer as anybody selling anything online - is familia...

The Team at Swrve 15 May 2017
Industry Thoughts

Push Notifications: It is Time To Move On From Using SMS For Service Messages

There have been concerns for years (and years…) about security holes in the Signalling System 7 (SS7) protocol - the ...

The Team at Swrve 12 May 2017
Feature Discovery To Unlock Growth
Marketing

What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?

It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls ...

The Team at Swrve 09 May 2017
Building An A/B Testing Team and Culture
Industry Thoughts

Building An A/B Testing Team and Culture

About A/B Testing In the simplest possible terms, A/B testing is the process of serving two or more alternative variants in...

The Team at Swrve 05 May 2017
Learn More

© 2025 Swrve Inc.

All rights reserved.