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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Push Notifications And In-App Messages: The Key Difference You Need To Understand
Marketing

Push Notifications And In-App Messages: The Key Difference You Need To Understand

As consumers move to mobile, it is no surprise that we’ve seen marketing follow. Marketers have a habit of following p...

The Team at Swrve 07 September 2017
Android Oreo – Understanding Where It Fits In Your Mobile Strategy
Industry Thoughts

Android Oreo – Understanding Where It Fits In Your Mobile Strategy

The latest update from Android offers marketers and end users some delightful new capabilities that help further optimi...

The Team at Swrve 06 September 2017
The Power Of Rich Push Notifications
Product

The Power Of Rich Push Notifications

We all know that push notifications - when used well - offer huge potential for enabling businesses to interact with users. ...

The Team at Swrve 01 September 2017
Blueprint: How To Think The Opposite About Engagement
Marketing

Blueprint: How To Think The Opposite About Engagement

It can be tempting to view time users spend in-app as a metric that should be maximized, after all this is what we'...

The Team at Swrve 25 August 2017
The Key Benefits Of Premium Mobile Analytics
Product

The Key Benefits Of Premium Mobile Analytics

Understanding your customers - that’s what it’s all about, right? Well, it’s certainly the first stage in ...

The Team at Swrve 17 August 2017
Customer Interview - icelolly.com
Product

How icelolly.com Trebled Mobile Engagement Rates

Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with th...

The Team at Swrve 09 August 2017