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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Engaging Users With Native In-App Experiences
Product

Engaging Users With Native In-App Experiences

User engagement metrics are so important that the top apps often use them to dictate the direction of their product developm...

Sarah Kelly 24 March 2022
App Onboarding: Creating Engaged Users From the Start
Marketing

App Onboarding: Creating Engaged Users From the Start

An optimized app onboarding process is crucial for user engagement and retention. If your users cannot see the value of your...

Sarah Kelly 15 March 2022
The 6 Best Salesforce Integrations for Marketing
Tech

The 6 Best Salesforce Integrations for Marketing

Salesforce is one of the most popular CRM systems on the market, with over 150,000 organizations worldwide using the platfor...

Sarah Kelly 09 March 2022
Everything You Thought About Push Notifications is Probably Wrong
Industry Thoughts

Everything You Thought About Push Notifications is Probably Wrong

The American psychiatrist Milton Ericsson once said, “The effectiveness of communication is not defined by the communi...

Sarah Kelly 02 March 2022
Apple Reaches Highest-Ever Market Share in China
Industry Thoughts

Apple Reaches Highest-Ever Market Share in China

Apple’s smartphone market share in China reached an all-time high of 23% as it surpassed Vivo in the fourth quarter of...

Sarah Kelly 24 February 2022
Enhancing the Mobile Banking App Experience
Tech

Enhancing the Mobile Banking App Experience

According to the Ipsos-Forbes Advisor U.S. Weekly Consumer Confidence Survey, three in four Americans (76%) used their prima...

Sarah Kelly 17 February 2022
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