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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

In-App Messages - a Swrve guide to using them effectively
Marketing

In-App Messages: What Are They, How Do They Work, And How To Use Them Effectively

A Swrve Guide! The mobile app continues to establish itself as the number one screen when it comes to brands talking to con...

The Team at Swrve 20 November 2017
The Top Mobile KPIs To Measure In Media Apps
Marketing

The Top Mobile KPIs To Measure In Media Apps

KPIs are incredibly important; there’s no doubt about it. The clue is in the name: ‘Key’ because you are m...

The Team at Swrve 17 November 2017
A smart approach to timing can help reconnect with lapsing users
Marketing

Taking The Guesswork Out Of Timing Your Retargeting

When is the right time? The automatic response to that question is (or should be) - ‘the right time for what?’ ...

Aaron Dolan 16 November 2017
The Real Benefits Of AR To Retail Apps
Industry Thoughts

The Real Benefits Of AR To Retail Apps

With the announcement of Apple’s ARKit and Google’s ARCore, augmented reality has been the talk of the tech worl...

Aaron Dolan 13 November 2017
Optimizing Your App For Purchases
Marketing

Optimizing Your App For Purchases

Remember the days when we had to stand in a line and actually converse with a human being if we wanted to buy a coffee or a ...

The Team at Swrve 13 November 2017
A/B testing in apps reveals user preferences
Industry Thoughts

How Netflix Reminds Us Of The Importance Of A/B Testing Culture

Just when you think we’ve reached ‘peak A/B testing’, along comes another article reminding us just how ce...

The Team at Swrve 09 November 2017