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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Push notifications are an effective way of sharing news alerts
Marketing

Push Notification And News Alert Trends In 2017

A short post today to highlight the fascinating insights recently published by NiemanLab relating to the changing ways in wh...

The Team at Swrve 11 December 2017
Customer Loyalty On Mobile
Industry Thoughts

How To Drive Customer Loyalty On Mobile

Customer loyalty is a funny thing, isn’t it? I remember when I was a kid I would only drink one brand of milk, Fresh&r...

The Team at Swrve 08 December 2017
2018 mobile marketing predictions
Industry Thoughts

7 Mobile Marketing Trends For 2018

Since the vast majority of us wouldn’t claim to be psychic, predicting which elements of mobile marketing are going to...

Aaron Dolan 08 December 2017
Calculating ROI for mobile marketing campaigns
Marketing

How To Calculate Mobile ROI In 5 Simple Steps

There’s no doubt about it, mobile is hot right now. I’m certainly not going to argue against a belief that mobil...

The Team at Swrve 07 December 2017
Targeting different types of uses makes them more likely to convert to paying accounts
Marketing

How to Target for Conversion Success

Spot the difference on the screens below. If your answer was ‘the devices’, ‘the images’ or ‘t...

Aaron Dolan 05 December 2017
OTT TV message screen - Swrve OTT launch
Industry Thoughts

Swrve Launches OTT Service

Swrve Launches OTT Service And Enables Media Organizations To Build Direct, Profitable and Enduring Relationships With Consu...

The Team at Swrve 30 November 2017
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