Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Intent targeting for the airline industry

What Swrve Intent Targeting Means For The Airline And Travel Industry

Sometimes it can be hard to separate hype from reality. And, let’s be honest, the software industry doesn’t have...

The Team at Swrve 21 December 2017

How to get the green light when requesting permissions.

Why Trust Matters For App Permissions

A recent study by Accenture has highlighted what most of us already know all too well - app users want the best of both worl...

Aaron Dolan 20 December 2017

December round up of mobile and marketing content

Swrve Mobile Marketing Digest - December

It’s cold, it’s wet, and there’s tinsel draped on anything that doesn’t move, which means that it&rs...

Aaron Dolan 19 December 2017

Measuring mobile marketing maturity quiz

Measuring Mobile Marketing Maturity: An Interactive Quiz!

The smartphone has been with us for 10 years, give or take the odd month here or there. That development was a decisive mome...

The Team at Swrve 15 December 2017

Knowing the psychological principles that guide users helps improve app performance

Industry Thoughts

The Psychology Behind Successful Apps

Wouldn’t it be great if we understood why humans do the things we do? We are a decidedly unpredictable bunch, and most...

Aaron Dolan 14 December 2017

Intent targeting engine creates hyper-specific audience segments

Intent Targeting: The Future Of Segmentation

Swrve is delighted to announce the availability of our Intent Engine. Using the Intent Engine, it is now possible to build ...

Aaron Dolan 13 December 2017

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