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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Using customer insights to target your marketing increases engagement.
Marketing

The Power of Customer Insights

Big data is big news, and it’s getting even bigger. The vast amount of data now available relating to user behaviours,...

Aaron Dolan 08 January 2018
In Case You Missed It: Silent Push
Product

In Case You Missed It: Silent Push

Sometimes it is not necessary to inform someone that you’ve done something useful. Say, for instance, your housemate h...

The Team at Swrve 05 January 2018
Mobile dominates the way we interact with the world - be ready!
Industry Thoughts

What Skills Do I Need For A Mobile First World?

To every time there is a purpose, and in a similar way of looking at things there isn’t a huge market for plague docto...

The Team at Swrve 04 January 2018
OTT TV and media streaming services are displacing traditional cable TV
Marketing

Why OTT Is Worth Watching In 2018

In October 2017, advertising via over-the-top media accounted for 26% of total video ad spend, according to a report by vide...

Aaron Dolan 03 January 2018
Power users are key to app success
Marketing

How To Cherish And Learn From Your Power Users For App Success

Call them ‘power users’, call them ‘VIP’s, or call them ‘whales’, the fact is that a tin...

Aaron Dolan 27 December 2017
2018 - The Year To Pour On The Rocket Fuel
Industry Thoughts

2018 - The Year To Pour On The Rocket Fuel

Everybody has been talking about the rise of AI for what feels like forever. 2016 is going to be THE year of AI. 2017 is goi...

The Team at Swrve 22 December 2017
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