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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Lessons to learn from popular news apps
Marketing

What We Can Learn From The Most Highly Rated News Apps

In almost any area of life, it’s hard to make progress without first forming an idea of what you’re aiming for. ...

Aaron Dolan 08 February 2018
Taptica guest blog on engagement
Marketing

Guest Post: 5 Easy Ways to Secure Engaged App Users for Life

This guest post is written by Carly Morris of Taptica. Find out more at https://www.taptica.com. When i...

The Team at Swrve 07 February 2018
Is using customer data for personalization creepy?
Marketing

Are Relevant, Personal Interactions ‘Creepy’ Or Just Good Business?

How ‘creepy’ is too creepy? For many marketers the challenge isn’t so much around getting our hands on dat...

The Team at Swrve 05 February 2018
Our content summary of marketing news for January
Marketing

Swrve Mobile Marketing Digest - January

The new year is stretching out before us, the predictions for the next 12 months are rolling in, and there is no shortage of...

Aaron Dolan 31 January 2018
Luxury retailers can use an omnichannel approach
Industry Thoughts

Luxury On Mobile - And Other Emerging Channels

If there’s one industry that you might expect to struggle on emerging channels such as mobile, it is luxury retail. Af...

The Team at Swrve 30 January 2018
Real world examples of onboarding best practice
Marketing

4 Real-World Examples Of Great Onboarding

Stepping into a new place for the first time can be intimidating - how do you know what to expect or where to go? The same a...

Aaron Dolan 29 January 2018