Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Swrve & Bluedot: High Accuracy Location-Based Marketing

Swrve & Bluedot: High Accuracy Location-Based Marketing

We’re delighted to announce that Swrve and Bluedot Innovation, a location-based marketing platform, have partnered to ...

The Team at Swrve 23 May 2018

A/B Testing The Paywall - What’s The Upside?

A/B Testing The Paywall - What’s The Upside?

We often get asked about the effectiveness of A/B testing. That’s not a surprise. We’re proud advocates of the &...

The Team at Swrve 15 May 2018

Is Marketing An Industry In Denial?

Industry Thoughts

Is Marketing An Industry In Denial?

I was recently fortunate enough to read through a fascinating piece of research published by our friends in Twilio. I say fo...

The Team at Swrve 10 May 2018

Push Notification Opt-In Rates: How To Move Them, And How Much Can You Move Them?

Push Notification Opt-In Rates: How To Move Them, And How Much Can You Move Them?

When we discuss potential campaigns with our customers and prospects, one question inevitably arises: “what sort of re...

The Team at Swrve 04 May 2018

April Mobile Marketing Digest

Swrve Mobile Marketing Digest - April

We’ve been even busier than usual in Swrve this month - we’ve partnered with Movember, attended MAU 2018, and be...

Aaron Dolan 30 April 2018

Netflix UX analysis

What We Can Learn About First Time User Experience From The Netflix App

We’ve all heard of Netflix - the media streaming service has around 118 million subscribers, and for Q1 of 2018 they p...

Aaron Dolan 24 April 2018

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