Mobile marketing with push notifications and in-app messages is all about reaching the right audience with the right message at the right time. Swrve is regularly providing tips on how to craft the perfect message. Our local time scheduling for push notifications and custom event triggers for in-app messages provide all the tools you need to get the timing right.
We’re sometimes asked when we’re going to fold best-of-breed data mining and visualization capabilities into the Swrve platform. Our simple answer? It’s already there.
We’ve said it enough times – but the mobile app really is changing the way we interact with the brands we love. But if you thought that influence was limited to the digital environment: you’d be wrong. Take bricks and mortar retail. The smartphone – and mobile app – deliver all sorts of opportunities for building a richer, more personal experience that drives ‘real-world’ revenues.
To take one example, which I’ll look at in detail here, the combination of iBeacons and push notifications and in-app campaigns means all sorts of exciting possibilities. In the rest of this short piece we’ll look at what some of those are.
It’s a hugely exciting time to be joining – and leading – a company like Swrve.
The mobile app is fast emerging as the channel of choice for the 21st century consumer. It’s how we shop, how we hail a taxi, how we book a table or indeed find a restaurant in the first place. In fact recent data from comscore suggests that the mobile app now accounts for more internet traffic than the desktop browser. So let’s scrap ‘emerging’: the mobile app is the primary channel for consumer brands already.
With Google I/O just around the corner, we again find ourselves in a heated Android vs. iOS debate. And here at Swrve, debates turn into digging, and digging often turns into some pretty awesome data… which of course, we had to share.
To succeed on mobile you need to deliver personalized experiences that treat the consumer as the individual they are.
And to really deliver - you need to do all that in real-time. Because in mobile apps, updating user experience and in-app campaigns the next time a consumer is in the app isn’t good enough.
Our latest webinar covers why real-time matters, and how real-time campaigns can be built that react in the moment to user behavior and activity.
Interesting news on further moves by Apple to limit the use of ‘incentivized’ video watching (to give one example) or social sharing within mobile apps. Put simply, there’s now real doubt that the traditional methods of encouraging video plays and social shares using incentives within the app will be tolerated any longer, on iOS at least.
It’s a question that most online businesses will have asked themselves already: should I be developing for mobile internet or native app? The short answer is ‘both’. The longer answer follows.