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Frequently Asked Questions

What are Monthly Active Users?

MAU is the count of end users on your mobile app or game during the month. A user is deemed active (and counted in the MAU count for that month) if they trigger at least 1 session start or event that month or if you send an event linked to that user ID to the Swrve Service.

How do I pay for Flex?

Fees for Flex are payable on a month-to-month basis in advance via credit card.

What happens if I’m on Flex Edition and exceed 20,000 MAU in a month?

Swrve will bill you at a higher MAU tier for that month. Tiers are $100 per additional 10,000 MAU per month. For example, if you had 35,000 MAU for a particular month, Swrve would bill you $200 (base fee) + $200 (additional MAU) = $400. If you consistently expect to go over the contracted MAU volume, you may want to consider contracting at a higher monthly volume on Flex or moving up to the Professional Edition and lowering your per-MAU cost. Please contact us at to discuss your options.

How do I pay for Professional or Enterprise Editions?

Professional and Enterprise Edition require an annual contract and fees are normally billed on a monthly basis in arrears. There are significant discounts available for annual and semi-annual prepayments. Each product edition comes with a certain volume of MAUs included. Any additional MAU blocks are billed at the end of the month.

How long can I keep using the Free Edition?

You can keep using the Free Edition as long as you are evaluating Swrve for use in your app or game.

Can I try Swrve before I buy it?

You can sign up for the Free Edition if you are interested in trying out Swrve or you can sign up for the Flex Edition on a month-to-month contract. If you are interested in the Professional or Enterprise Editions, please contact us at We would be happy to help you learn how Swrve can improve user engagement, retention and monetization.

Are there discounts for larger environments?

Yes, we offer discounts at higher committed volumes for annual customers in the Professional and Enterprise Editions.

Why should I use the Flex Edition?

If you are just getting started with one app and don’t have a high-volume user base yet, it may make sense for you to start with the Flex Edition.

Can I upgrade to a higher Edition later?

Yes, you can upgrade your service at any time by contacting us at

What currency will I be billed in?

For US, Canada, Central and South America, we bill in US$. For all other countries, fees are payable in Euro.

I’m already a Swrve customer and have a question. Who do I contact?

Please contact our customer success team by emailing