hot off the press

The data, the opinion, all the news that's fit to put on your screen. Welcome to the Swrve blog

blog

Date: Friday, 15 Mar 2013 Category: Business, General

People don't finish games. According to Microsoft, just about half of all players completed the campaign in Fable 2, while less than 30% completed *GTA IV*. Just think about that for a moment.

These were two of the biggest, highest-profile games released on the Xbox, and most people don't even finish them. Games that people shelled out hard-earned money to play. Games that developers spent years of their life to complete. All going to waste. Why are so few people actually finishing the games they buy?

The Problem
The two most important components of a game are challenge and fun. Finding the right ratio between challenge and fun is a delicate art and, judging by…

Read on »

Swrve