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Date: Thursday, 01 Mar 2012 Category: Business, General

After a mammoth engineering effort and months in beta, we’re proud to announce that Swrve officially launched today.

As we see it, content must be personalized to address the interests and needs of users, and while data and analysis can help, it’s useless if there’s no action involved. That’s where Swrve comes in. We help iOS, Facebook and Web developers understand, target and tune their games. Instead of making one-size-fits-all games, we want to help developers create games specifically for each unique player.

With the launch, Swrve is expanding its scalability, increasing the product’s stability and improving the way results are provided to developers so they are more auditable…

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