The data, the opinion, all the news that's fit to put on your screen. Welcome to the Swrve blog
Retention is possibly the single most important KPI in any mobile app. Look at it this way - a “retained user” is someone who likes your app, keeps coming back to play more, and is an on-going opportunity for you make more revenue. And if you’re retaining users, as you add more your total base is growing. Without it, you don’t have much. Every game developer knows this. Retention matters.
Unfortunately, exactly how we measure retention isn’t too simple at all. And if we’re going to start testing and optimizing our apps in order to change our retention rates, we should make sure we know what they mean. And if we’re going to measure retention against ‘industry averages’ (an approach…
